8/29/25

Why The CMO Group?

I'm Lee Scheinbart. I'm a physician, a former chief medical officer, and the founder of the CMO Group. Much of my career has been spent in roles where the decisions carried real weight across clinical care, operations, culture, and risk. When I became a CMO, I quickly realized how different the role is from what most physicians expect. It's complex, it can be isolating, and the responsibility doesn't stop when the meeting ends.

What struck me most was that once you step into the role, your outlook has to change. You're no longer just seeing problems clinically. You're seeing them through an organizational lens, often with incomplete information and real consequences attached. Yet there was no central place focused on helping CMOs develop that broader perspective, grounded in real experience. So I started the podcast and eventually the CMO group.

to create the resource I wish I'd had for myself, a place for honest conversation, reflection, and a more realistic outlook on what it actually means to lead as a physician executive. The CMO role has evolved. Today, CMOs help shape not only care delivery, but organizational performance, culture, and direction. And that requires judgment, self-awareness, and the ability to hold multiple viewpoints at once, especially when the path forward isn't obvious.

The CMO group exists to support that kind of leadership. For me, it's personal. It's about helping physician leaders develop the outlook and perspective needed to guide healthcare forward in a way that's thoughtful, credible, and sustainable. That's why I started this and that’s who it’s for.

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